Limitless Performance

Limitless Performance is a new British cycling brand for the most discerning of male athletes. Launching off the back of a fantastic summer for British cycling, the brand has been making significant strides in the highly competitive world of cycling apparel. Pendragon was briefed to create a website that reflected the brand's image of being both physical and stylish. The resulting website inspired by the S/S 2012 clothing range's 'racing colour' palette was created to integrate a full solution e-commerse platform, social media connectivity and a stylish film portal. Our 3D character animation team were commissioned to create the 'Limitless Chimp' film which is a light hearted look at the phycological reasons behind the excuses we come up with not to train. Working in partnership with Key Frame we've also recently developed a cycling game for the android market.